#TIMES NEWSLETTERS DIRECTOR CHANGES HOW TO#

The other reason email is so powerful is that email does a little bit of everything. If you do an amazing job, you can keep a reader for a really long time. There are people who signed up in 2012 who still read it every week. Some fellow University of Missouri alumni took it over from me a few years ago, and are still doing an amazing job with it. I still have readers of my very first newsletter I launched in 2012 called Tools for Reporters. With email I know that if I get an email address today, tomorrow, a year from now, if I do a really good job, if I build a relationship, a reader will stay with me. You can reach them, but you’re going to have to spend money to get content in front of them. Facebook could decide it doesn’t want your fans to see your content anymore, or it wants you to pay for them to see it. You can have 10 million fans on Facebook, but it’s not necessarily the audience you can reach tomorrow. But if you don’t have a way to get stories out to readers, you’re in trouble.įacebook, Google, Twitter or other algorithm-powered channels control the audience. The stories, the reporting a newsroom does, is so important. The other thing is that, as an old colleague of mine, Jonathan Perelman at BuzzFeed, used to say, is that content is king, but distribution is queen. The amazing thing about email is that you can ask a reader a question and they can write back, just hit reply and share their thoughts directly. Newsletters allow you to build a relationship with your readers. Should every news organization have a newsletter strategy in place in 2020? Dan Oshinsky, former Newsletters Director of both The New Yorker and BuzzFeed This interview has been edited and condensed for clarity.

#TIMES NEWSLETTERS DIRECTOR CHANGES HOW TO#

He is also the creator of Not a Newsletter (sign-up here), a monthly briefing with news, tips, and ideas about how to send better email. We collected them into a shorter piece: 7 potent insights, ideas and resources for your newsroom newsletter.Ībout Dan: He runs Inbox Collective, an email consultancy that works with news organizations, non-profits, and brands to grow audiences, build relationships, and convert readers to subscribers, members, donors, or customers via email. There are a lot of tips, insights and resources within the interview. Even without a direct reader revenue strategy, Oshinsky says, newsletters are a great way to stay connected to your audience. No matter if they are big or small, newsletters are a bedrock of your reader revenue efforts. Choose Ohio First is part of a strategic effort to encourage Ohio’s economic strength by ensuring a ready workforce for STEM-related industries.In this interview, Dan Oshinsky, the former Newsletters Director of both The New Yorker and BuzzFeed explains why your newsroom should have a newsletter strategy. These collaborations will ultimately produce substantive improvements to the pipeline of STEM graduates and STEM educators in Ohio. Recruiting underrepresented STEM student groups including women and students of colorĬhoose Ohio First funds higher education and business collaborations that will have the most impact on Ohio’s position in world markets such as aerospace, medicine, and information technology.Facilitating the completion of baccalaureate degrees in a cost-effective manner.To learn how to apply for a Choose Ohio First Scholarship, visit the Participating Institutions page and reach out to the listed contact.ĭesignated Choose Ohio First programs are: Participating universities and colleges award scholarships to students desiring a certificate, associate degree, baccalaureate degree, or graduate degree in eligible STEM and STEM education fields.Īll scholarship decisions are made by the individual participating colleges and universities. The Ohio Department of Higher Education provides funding to Ohio’s colleges and universities to support students in innovative academic programs. The Choose Ohio First Scholarship is designed to significantly strengthen Ohio’s competitiveness within STEM disciplines and STEM education. Click here to watch the opening remarks from the 2022 Choose Ohio First Scholar ShowcaseĬlick on an image to watch a Showcase presentation from a Choose Ohio First Scholar:

Times newsletters director changes